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Everybody knew it was inevitable that Microsoft would attempt to break into the very profitable CRM market. In 2003 they did just that with Microsoft CRM 1.0. As with all 1.0 Microsoft products it had its problems and that slowed its adoption. The biggest problem that Microsoft had to overcome was that they weren't doing anything new and revolutionary with the product. One of my previous employers had a product in 1999 that did everything that Microsoft CRM did and then some. Since that day Microsoft CRM has come a long way, but the CRM market is one of the tougher ones to stay on top of.
Internet Explorer 7 and Windows Vista are the first two Microsoft products with RSS support built in, but Microsoft isn't stopping there. Microsoft has announced that they will be integrating RSS support into Microsoft CRM. The first thing I thought of when I heard this was "Hey, I can finally get updated price quotes from vendors without having to do a manual update." Apparently Microsoft was thinking along the same lines. Chris Capossela, corporate vice president for the information worker group told PDC attendees that customers or partners of companies who use Dynamics CRM could utilize RSS to receive updates about information, such as price quotes.
We believe RSS will be transformed into a platform that embraces business applications. We see RSS as a great way to publish information to partners, customers and employees.
The decision to include RSS support appears to be a direct response to Spanning Partners new service that provides RSS to Salesforce.com. Last week Steve Ballmer promised Microsoft "would give Salesforce.com a run for its money."
