10 Technologies That Changed Business Forever

The applications, devices and services that have changed the way we do business often started as small-scale alternatives to the status quo. Now we can't survive without them.

Remember when you first saw the iPhone? Glimmering like a rare jewel at the Apple store, the debut model was originally dismissed as a bit player in the enterprise, especially compared to the (ahem) BlackBerry. Now, just about every high-ranking corporate official, not to mention pre-teen, has one in his or her pocket.

What other technology, gadgets and enterprise services have changed business in such a dramatic way? For most IT leaders, there's a good chance a CRM tool or even a seemingly minor Web technology such as OAuth made more waves over the long term. These innovations caused a sea change of their own. In fact, we're trying to figure out how anyone ran a company without them.

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1. The LAMP Stack
Here's an innovation you won't hear about in an ad during the Summer Olympics. The LAMP Stack—Linux, Apache, MySQL, and PHP—is a bundle of free open source tools for Web development and deployment. Jordan Hudgens, a software engineer for MCW Services, says LAMP was groundbreaking because of its low deployment costs. That makes sense—before LAMP, companies would have to hire a disparate group of engineers, many of them using the .NET Framework, and license technology from Oracle and Microsoft.

2. SalesForce.com
Salesforce.com had some serious competition when it debuted in 1999—namely from existing CRM systems running in on-premises data centers. Times have changed. In Q4 of 2011 alone, the site processed 45 billion customer transactions. There are now 100,000 customers worldwide. What's the secret? One answer is offering a scalable product that provides such a global view into customer data. One recent example: NBC Universal uses the system to manage its custom marketing efforts.

3. Adobe PDF
We tend to take ground-breaking tech like Adobe PDF for granted. After all, the portable document formats are amazingly prevalent on the Web, and you can create files easily using tools such as CutePDF. There are now about 150 million PDF docs on the Web today, according to Adobe. They work on just about every computing platform and mobile device, and recent advances in e-signatures—namely, typing a password to protect documents—have made the standard viable in the banking and finance sectors.

4. Bluetooth
The fact that you can connect your smartphone to your car radio is proof enough that Bluetooth has made a big impact across many industries and is still growing. Recent improvements, such as a low-power version that works with heart monitors and better audio quality in Bluetooth 4.0, mean this short-range wireless signal will be around for a while. And there's a new trend: Bluetooth might even move into the financial sector. Intuit, for example, now makes a credit card reader that connects to your smartphone over Blouetooth.

5. Wi-Fi
Wi-Fi is one of the most important enterprise innovations of the past 20 years. Mobile users can now work remotely from anywhere, use Internet telephones, tap into wireless printers and, thanks to the emerging 802.11ac standard, exchange files over a network at Gigabit speeds. John Riordan, CTO of OnSIP says Wi-Fi is largely a success because standards developed quickly, keeping pace with enterprise demands, and how the FCC opened the airwaves so high-speed communication could work.

6. E-Printing
You might not know this, but e-printing is finally hitting the mainstream. Corporate workers have known about enterprise-grade e-printing for some time. Now, desktop models such as the HP Officejet 6700 let you print by sending the jobs to an email address. Even Google is involved; users can send print jobs to the Google Cloud Print, where jobs are then transmitted to your printer. The main advantage is flexibility. You can print from home or from a mobile device and expect the copies to be ready and waiting when you get to the office—as long as someone remembered to load paper.

7. VPN
The virtual private network is now a fixture of every data center, but that was not always the case. In the early days of computing, enterprise workers would tap in using unsecure lines from home. Then the corporate world started using firewalls to protect against criminal hacking. Alan Lepofsky, vice president and principal analyst at Constellation Research, says VPN connections have had a major impact on business—lower travel costs, more freedom to work at home, and even a way to have smaller corporate offices.

8. Multi-Core Processors
There was a time when the CPU in a server or desktop computer could only handle one computing chore at a time. Intel introduced multi-core processors to the masses. The impact goes well-beyond being able to run an HD video in the background while you check your e-mail. Rob Enderle, principal analyst at Enderle Group, says multi-core paved the way for legitimate multi-tasking. Important apps such as virus scanners suddenly became more viable, he says, because the processes did not inhibit the CPU.

9. Amazon Web Services
It might not seem obvious, but some of the most famous companies today rely on Amazon Web Services, a cloud platform for storage and data processing. For example, without AWS there would be no Dropbox. Analyst Rob Enderle says the major benefit is that even very small companies can sign up for these enterprise services and use high-end management features that allow them to scale as they grow.

10. Google Docs
Google is one of the most innovative companies of the last ten years, but one of its crowning achievements for business is not even related to search. Google Docs is now one of the best ways to collaborate, share documents with co-workers and store business information in the cloud. Analyst Rob Enderle says Google Docs helped usher in the age of remote computing, since users could easily post work online and head out for the day. The sea change, it should be pointed out, depended on another major innovation—mobile computing.

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Microsoft adding RSS support to Microsoft CRM

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Everybody knew it was inevitable that Microsoft would attempt to break into the very profitable CRM market. In 2003 they did just that with Microsoft CRM 1.0. As with all 1.0 Microsoft products it had its problems and that slowed its adoption. The biggest problem that Microsoft had to overcome was that they weren't doing anything new and revolutionary with the product. One of my previous employers had a product in 1999 that did everything that Microsoft CRM did and then some. Since that day Microsoft CRM has come a long way, but the CRM market is one of the tougher ones to stay on top of.

Internet Explorer 7 and Windows Vista are the first two Microsoft products with RSS support built in, but Microsoft isn't stopping there. Microsoft has announced that they will be integrating RSS support into Microsoft CRM. The first thing I thought of when I heard this was "Hey, I can finally get updated price quotes from vendors without having to do a manual update." Apparently Microsoft was thinking along the same lines. Chris Capossela, corporate vice president for the information worker group told PDC attendees that customers or partners of companies who use Dynamics CRM could utilize RSS to receive updates about information, such as price quotes.

We believe RSS will be transformed into a platform that embraces business applications. We see RSS as a great way to publish information to partners, customers and employees.

The decision to include RSS support appears to be a direct response to Spanning Partners new service that provides RSS to Salesforce.com. Last week Steve Ballmer promised Microsoft "would give Salesforce.com a run for its money."

Jean-Philippe Courtois, President of Microsoft International

In the past two years, the number of female Country Managers at Microsoft has nearly doubled with this increased focus on gender diversity in leadership. For our fan page, Jean-Philippe Courtois, President of Microsoft International, has committed to a series of interviews with some of the female Country Managers from around the globe, and this interview with VERONIKA ABOUT HER ROLE AS CENTRAL & EASTERN EUROPE AND CENTRAL ASIA CLUSTER COUNTRY MANAGER is the eighth in that series. Microsoft operates in more than 140 countries around the world, and in each country, we have a Country Manager who is effectively, the CEO of Microsoft in that market. All of these Country Managers report to Jean-Philippe Courtois who is a big advocate for female diversity.

Q: WHAT HAS BEEN YOUR MOST INTERESTING CHALLENGE AND/OR LEARNING AS A CM AT MICROSOFT? In my role, I look after 15 emerging countries in Central & Eastern Europe and Central Asia which are all very different both culturally and with regard to business conventions. There are many different religions, traditions and historical contexts. When I started, I felt very challenged to try and understand all these business cultures not to make cultural mistakes. What I learned is that you can’t learn everything. I had to understand the basics, certainly, but then I learned to focus on being authentic and open to learning new things in talking to government officials or customers. They notice and appreciate when you’re trying to be respectful by asking them to advise, rather than trying to be perfect. I learned not to be afraid to not know it all.

Q: WHAT’S THE BEST PIECE OF ADVICE ON LEADERSHIP THAT YOU’VE EVER RECEIVED? As a leader, I recognize that the people I work with are most important for me. One of the best pieces of advice I got early in my career as a manager helped me a lot. My VP told me to always try to hire the best people and to not be afraid to hire people better than me. It’s from those people that you can learn, and in turn, they will help you succeed.

Q: WHAT STRATEGIES DO YOU USE TO AIM FOR A HEALTHY WORK/LIFE BALANCE? With 15 countries to manage, I have a very busy travel schedule so it’s hard! For me, planning is key. I build regular activities into my calendar like tennis games, get-togethers with friends, vacations, and of course health/beauty-related treatments. Tracking the time in my calendar helps me to ensure I have right balance between time for myself, my family, and the business. But… I believe it is very individual, and this works for me.

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Q: WHAT ADVICE DO YOU HAVE FOR OTHER WOMEN WHO ARE CONSIDERING A CAREER IN TECHNOLOGY? Technology today is very diverse. It is lot of fun, and it is also about consumers and changing people’s lives, so I believe it is the right place for women to be. My advice would be don’t be afraid of technology and don’t be afraid to take risks! It’s true that information technology is still a male-dominated field, yes, but women bring something unique to this environment. One example is regarding decision making: women tend to be more thoughtful about decisions and that can make a difference in a team.

Q: WHAT MADE YOU DECIDE TO WORK AT MICROSOFT? I joined Microsoft 16 years ago as a sales person because for me it was a huge opportunity to learn about advanced business and technology. I am from a post-communist country, so working for an American and international company was a dream come true. Symbolically, for me it represented breaking away from what we “weren’t allowed to learn.” It was freedom.

Q: HOW DOES YOUR ROLE AT MICROSOFT ENABLE YOU TO HAVE AN IMPACT ON THE WORLD? The countries I cover are emerging markets which really want to succeed. In my role, I am able to help governments to make a difference for their people through technology. One of many examples I am proud of is that we are in the final stages of implementing a government gateway in the Republic of Georgia. This work, which began four years ago with the Government and USAID in Georgia, includes a citizen-facing portal to provide information and valuable citizen services with the click of a mouse. I am amazed to see the results of this type of work across the region, through strategic partnerships with governments, which are producing solutions for citizens that are better than what’s available in some developed countries today.

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