Shed stealth and start communicating
Bill Gates had once famously said, “If I was down to my last dollar, I’d spend it on public relations.” Rohit Gupta, co-founder and director, Pragma Communication, agrees and stresses the point that tech firms need to have a sound PR policy in place to succeed today.
What are the communication needs of a tech firm? How important is public relations (PR) in addressing these needs?
The technology landscape has changed over a period of time and has become extremely complex.
A few years ago, good technologies and good products could stand out on their own. But in the current scenario, communication can definitely serve as a competent marketing aid, targeted at keeping things simple, enabling information to be conveyed to interest groups at the right time, and helping differentiate products.
The need for communication is also driven by the business needs the firms may have from time to time. Lobbying or influencing industry bodies may be an active consideration for some who are involved in infrastructure related technologies, like 3G networking. Similarly, companies need to liaison with investors of all kinds. It is important that they keep these agencies posted on the well-being and future prospects of the company and also update them regularly on its returns. Communication plays a key role in establishing and nurturing this relationship.
The need for communication also arises because technology firms are bogged down by high attrition rates and employee churn. There exists an acute requirement for human resources. {quotes}PR can play a vital role in indirectly building employee loyalty and enhancing retention, as well as attracting potential employees towards the technology or the brand.{/quotes}
Recently, a business newspaper reported that owing to the recession, tech firms now have very small marketing budgets, and they prefer to spend it on PR rather than advertising. Could you comment on why this is so? However, FMCG companies like Wills Lifestyle, for instance, might prefer to spend on advertising. Why is the case different for a company in the tech space?
PR and advertising have their respective strengths and weaknesses. These are two parallel forms of communication and act most often as complimentary tools, having a common aim, which is strengthening the brand image and consequently, the net increase in revenue. Choosing between the two depends on what is being communicated and the desired effect that is being aimed at.
I do not believe that there is a difference, with respect to communication methods, between tech companies and FMCG (fast moving consumer goods) companies. The difference, as I see it, lies between the communicating entity and its communication needs at a specific moment.
Wills Lifestyle, for example, is part of the ITC Group and the communication needs for the two entities are different. For Wills Lifestyle, in the given market scenario (when the marketing spends are shrinking) it becomes imperative to maintain focus on communication that directly enables revenue. It would want its goods to move—the more it cycles its shelf-space, the higher will be the returns. Here the need for communication is targeted towards pushing sales. Thus, advertising fits the bill. It is a form of direct communication and allows companies to communicate on a pure marketing basis Microsoft MCTS Training.
However, ITC as a group has a larger role to play. It needs to communicate not only the health of the group but also about group strategies, along with the measures adopted to tackle the downturn and strengthen their investors’ morale. This can be best supported by a sustained PR plan. In the retail space, a similar mapping can be drawn between, say, Total Hypermarket and its parent company Jubilant Organosys, respectively. In the tech space, too, a similar mapping can be seen between, say, Compaq laptops and HP, the parent company Microsoft MCITP Certification.
Read the views of online Certification Experts, which provide the real questions and correct answer and explanation for the students / professionals who are seeking or enhancing their level of expertise. more at certkingdom.com
July 14, 2010
July 13, 2010
Your In The Army Now ... So Welcome To The MCTS Boot Camp
Your In The Army Now ... So Welcome To The MCTS Boot Camp
If a person wants to earn a specific credential provided by objective validation of the ability to perform specific IT functions, we should go in for MCSE Training. This course has helped many IT professionals to work more effectively. To learn this Microsoft certification course the MCTS Boot Camp has been set up. This MCTS Boot Camp intensive training gives a quick injection of knowledge.
The main aim of MCTS Boot Camp is to provide fast certification process. The duration of this course is short which are generally one or two weeks. Moreover the timings of MCTS Boot Camp are flexible to meet the training requirements.
The MCTS Boot Camp training is not given to anyone or everyone. The teaching in this camp is fast and basic knowledge of the chosen subject is a must. The MCSE course is not easy enough that a person can mange on his own thus training from a MCTS Boot Camp is most of the time most necessary. There are also a lot of complicated concepts in an MCTS Boot Camp, which are unraveled during the course duration. Thus to benefit all the people appearing for MCSE, an MCTS Boot Camp has been set up. The main aim of MCTS Boot Camp is to provide proper guide and training from an educated instructor who can help the examinees to pass the exams.
After attending two weeks program from an MCTS Boot Camp the percentage of examinees clearing the exam significantly increases. Before the MCTS Boot Camp had been set up the clearing percentage had been staggering 20-40% but after the MCTS Boot Camp has been set up the percentage shot up to as high as 90%.
In an MCTS Boot Camp a learned, knowledgeable and educated instructor is provided who can clear all concepts and complexities. In addition to this the class is like a sort of group discussion where fellow students ask their queries and get the clarifications. MCTS Boot Camp create high performance environment to make learning as fun as well as easy.
Microsoft certification is increasing day be day. It is the most widely recognized technical certification in the industry, which is on high demand. . The MCTS Boot Camp institutes make them earn their Microsoft certification and make them lead the organization in successful manner. The MCP personnel administer the most advanced Microsoft windows platform and Microsoft server products. The survey of MCP magazine states that the average base salary of MCP ranges from $60,000 to $70,000.
The MCTS Boot Camp is like a boon to the fellow students. This institutes brings us away from the day to-day commotion and makes us focus on nothing else but the certification course. The trainers are also well trained, experienced and have the real world experience with products. These instructors are available even after their teaching hours. The MCTS Boot Camp classes are well equipped with the products, which allows every student to obtain hands-on experience with the product. Fellow students may contact the instructors in case of any difficulty or doubts.
The MCTS Boot Camp classes provide several ways for successful completion of course. Some MCTS Boot Camp also provide refresher course, which is free of charge, after the completion of the course. This offer is valid six months after the completion of the MCTS Boot Camp. The terms and condition of the MCTS Boot Camp also state that if the person is not happy with the teaching and the course program then he can take the classes again without any additional tuition cost within next six months.
The Microsoft MCITP Certification Boot Camp clearly mention that they shall strive their best to make their fellow students succeed in obtaining the Microsoft certification. A MCTS Boot Camp helps in learning the content and clears all doubts and queries.
If a person wants to earn a specific credential provided by objective validation of the ability to perform specific IT functions, we should go in for MCSE Training. This course has helped many IT professionals to work more effectively. To learn this Microsoft certification course the MCTS Boot Camp has been set up. This MCTS Boot Camp intensive training gives a quick injection of knowledge.
The main aim of MCTS Boot Camp is to provide fast certification process. The duration of this course is short which are generally one or two weeks. Moreover the timings of MCTS Boot Camp are flexible to meet the training requirements.
The MCTS Boot Camp training is not given to anyone or everyone. The teaching in this camp is fast and basic knowledge of the chosen subject is a must. The MCSE course is not easy enough that a person can mange on his own thus training from a MCTS Boot Camp is most of the time most necessary. There are also a lot of complicated concepts in an MCTS Boot Camp, which are unraveled during the course duration. Thus to benefit all the people appearing for MCSE, an MCTS Boot Camp has been set up. The main aim of MCTS Boot Camp is to provide proper guide and training from an educated instructor who can help the examinees to pass the exams.
After attending two weeks program from an MCTS Boot Camp the percentage of examinees clearing the exam significantly increases. Before the MCTS Boot Camp had been set up the clearing percentage had been staggering 20-40% but after the MCTS Boot Camp has been set up the percentage shot up to as high as 90%.
In an MCTS Boot Camp a learned, knowledgeable and educated instructor is provided who can clear all concepts and complexities. In addition to this the class is like a sort of group discussion where fellow students ask their queries and get the clarifications. MCTS Boot Camp create high performance environment to make learning as fun as well as easy.
Microsoft certification is increasing day be day. It is the most widely recognized technical certification in the industry, which is on high demand. . The MCTS Boot Camp institutes make them earn their Microsoft certification and make them lead the organization in successful manner. The MCP personnel administer the most advanced Microsoft windows platform and Microsoft server products. The survey of MCP magazine states that the average base salary of MCP ranges from $60,000 to $70,000.
The MCTS Boot Camp is like a boon to the fellow students. This institutes brings us away from the day to-day commotion and makes us focus on nothing else but the certification course. The trainers are also well trained, experienced and have the real world experience with products. These instructors are available even after their teaching hours. The MCTS Boot Camp classes are well equipped with the products, which allows every student to obtain hands-on experience with the product. Fellow students may contact the instructors in case of any difficulty or doubts.
The MCTS Boot Camp classes provide several ways for successful completion of course. Some MCTS Boot Camp also provide refresher course, which is free of charge, after the completion of the course. This offer is valid six months after the completion of the MCTS Boot Camp. The terms and condition of the MCTS Boot Camp also state that if the person is not happy with the teaching and the course program then he can take the classes again without any additional tuition cost within next six months.
The Microsoft MCITP Certification Boot Camp clearly mention that they shall strive their best to make their fellow students succeed in obtaining the Microsoft certification. A MCTS Boot Camp helps in learning the content and clears all doubts and queries.
Your In The Army Now ... So Welcome To The MCTS Boot Camp
Your In The Army Now ... So Welcome To The MCTS Boot Camp
If a person wants to earn a specific credential provided by objective validation of the ability to perform specific IT functions, we should go in for MCSE Training. This course has helped many IT professionals to work more effectively. To learn this Microsoft certification course the MCTS Boot Camp has been set up. This MCTS Boot Camp intensive training gives a quick injection of knowledge.
The main aim of MCTS Boot Camp is to provide fast certification process. The duration of this course is short which are generally one or two weeks. Moreover the timings of MCTS Boot Camp are flexible to meet the training requirements.
The MCTS Boot Camp training is not given to anyone or everyone. The teaching in this camp is fast and basic knowledge of the chosen subject is a must. The MCSE course is not easy enough that a person can mange on his own thus training from a MCTS Boot Camp is most of the time most necessary. There are also a lot of complicated concepts in an MCTS Boot Camp, which are unraveled during the course duration. Thus to benefit all the people appearing for MCSE, an MCTS Boot Camp has been set up. The main aim of MCTS Boot Camp is to provide proper guide and training from an educated instructor who can help the examinees to pass the exams.
After attending two weeks program from an MCTS Boot Camp the percentage of examinees clearing the exam significantly increases. Before the MCTS Boot Camp had been set up the clearing percentage had been staggering 20-40% but after the MCTS Boot Camp has been set up the percentage shot up to as high as 90%.
In an MCTS Boot Camp a learned, knowledgeable and educated instructor is provided who can clear all concepts and complexities. In addition to this the class is like a sort of group discussion where fellow students ask their queries and get the clarifications. MCTS Boot Camp create high performance environment to make learning as fun as well as easy.
Microsoft certification is increasing day be day. It is the most widely recognized technical certification in the industry, which is on high demand. . The MCTS Boot Camp institutes make them earn their Microsoft certification and make them lead the organization in successful manner. The MCP personnel administer the most advanced Microsoft windows platform and Microsoft server products. The survey of MCP magazine states that the average base salary of MCP ranges from $60,000 to $70,000.
The MCTS Boot Camp is like a boon to the fellow students. This institutes brings us away from the day to-day commotion and makes us focus on nothing else but the certification course. The trainers are also well trained, experienced and have the real world experience with products. These instructors are available even after their teaching hours. The MCTS Boot Camp classes are well equipped with the products, which allows every student to obtain hands-on experience with the product. Fellow students may contact the instructors in case of any difficulty or doubts.
The MCTS Boot Camp classes provide several ways for successful completion of course. Some MCTS Boot Camp also provide refresher course, which is free of charge, after the completion of the course. This offer is valid six months after the completion of the MCTS Boot Camp. The terms and condition of the MCTS Boot Camp also state that if the person is not happy with the teaching and the course program then he can take the classes again without any additional tuition cost within next six months.
The Microsoft MCITP Certification Boot Camp clearly mention that they shall strive their best to make their fellow students succeed in obtaining the Microsoft certification. A MCTS Boot Camp helps in learning the content and clears all doubts and queries.
If a person wants to earn a specific credential provided by objective validation of the ability to perform specific IT functions, we should go in for MCSE Training. This course has helped many IT professionals to work more effectively. To learn this Microsoft certification course the MCTS Boot Camp has been set up. This MCTS Boot Camp intensive training gives a quick injection of knowledge.
The main aim of MCTS Boot Camp is to provide fast certification process. The duration of this course is short which are generally one or two weeks. Moreover the timings of MCTS Boot Camp are flexible to meet the training requirements.
The MCTS Boot Camp training is not given to anyone or everyone. The teaching in this camp is fast and basic knowledge of the chosen subject is a must. The MCSE course is not easy enough that a person can mange on his own thus training from a MCTS Boot Camp is most of the time most necessary. There are also a lot of complicated concepts in an MCTS Boot Camp, which are unraveled during the course duration. Thus to benefit all the people appearing for MCSE, an MCTS Boot Camp has been set up. The main aim of MCTS Boot Camp is to provide proper guide and training from an educated instructor who can help the examinees to pass the exams.
After attending two weeks program from an MCTS Boot Camp the percentage of examinees clearing the exam significantly increases. Before the MCTS Boot Camp had been set up the clearing percentage had been staggering 20-40% but after the MCTS Boot Camp has been set up the percentage shot up to as high as 90%.
In an MCTS Boot Camp a learned, knowledgeable and educated instructor is provided who can clear all concepts and complexities. In addition to this the class is like a sort of group discussion where fellow students ask their queries and get the clarifications. MCTS Boot Camp create high performance environment to make learning as fun as well as easy.
Microsoft certification is increasing day be day. It is the most widely recognized technical certification in the industry, which is on high demand. . The MCTS Boot Camp institutes make them earn their Microsoft certification and make them lead the organization in successful manner. The MCP personnel administer the most advanced Microsoft windows platform and Microsoft server products. The survey of MCP magazine states that the average base salary of MCP ranges from $60,000 to $70,000.
The MCTS Boot Camp is like a boon to the fellow students. This institutes brings us away from the day to-day commotion and makes us focus on nothing else but the certification course. The trainers are also well trained, experienced and have the real world experience with products. These instructors are available even after their teaching hours. The MCTS Boot Camp classes are well equipped with the products, which allows every student to obtain hands-on experience with the product. Fellow students may contact the instructors in case of any difficulty or doubts.
The MCTS Boot Camp classes provide several ways for successful completion of course. Some MCTS Boot Camp also provide refresher course, which is free of charge, after the completion of the course. This offer is valid six months after the completion of the MCTS Boot Camp. The terms and condition of the MCTS Boot Camp also state that if the person is not happy with the teaching and the course program then he can take the classes again without any additional tuition cost within next six months.
The Microsoft MCITP Certification Boot Camp clearly mention that they shall strive their best to make their fellow students succeed in obtaining the Microsoft certification. A MCTS Boot Camp helps in learning the content and clears all doubts and queries.
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